On Saturday, December 29th Tiger beer kicked off the “Uncage Series” by hosting the biggest niche party of the year. The brand uncaged the arts at the beautifully tucked away treasure that is the African Artists Foundation, Victoria Island, Lagos featuring some of Nigeria’s budding talents and influential personalities from the alternative music scene.
Borne out of a growing desire to provide a platform where alternative sounds and their audiences can meet, showcase their talents and network, as well as celebrate the dynamism of the African sound, the party featured stellar performances from Odunsi and Teni.
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Also in attendance was Funbi, the soulful singer whose 2016 hit song “Hallelujah” is still considered one of the best alternative music compositions in recent memory.
Adding spice to the occasion were different rooms highlighting the accessibility and fluidity of the arts. From The Graffiti Room to the Henna Room and the Body Art space, there were good vibes all round.
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Tiger Beer was launched in Nigeria back in April 2018 and has already made giant strides in the Nigerian beer market. Its unveiling was part of a captivating initiative which saw Nigerian celebrities face and conquer their fears, as the brand sought to communicate its unique brand messaging “Uncage”